Brands love to stand for a cause when it is trending, then quietly walk it back once the moment passes. Sustainability expert John Pabon breaks down performative activism and bluewashing: the black squares that flooded 2020 and vanished by 2024, the pride flags that go up in June and come down in July, the International Women's Day posts from companies that forget women the other 364 days, the Pepsi and Kylie Jenner disaster, and the American Eagle and Sydney Sweeney controversy. He also gets into why it keeps happening, the pale, male, and stale boardrooms approving ads with no lived experience in the room. If breakdowns like this are your thing, channel membership gets you more.
#podcastclips #performativeactivism #bluewashing #corporateaccountability #americaneagle #sydneysweeney #johnpabon #brandhypocrisy #greenwashing #consciousconsumer #unsolicitedperspectives
Chapters:
00:00:00 How brands jump onto social causes then quietly abandon them 🎭📢🚩
00:01:24 Pride flags, women's day, and the Pepsi Kylie Jenner disaster 🌈🥤🚫
00:03:36 American Eagle, Sydney Sweeney, and the rise of bluewashing 🦅🩵🚩
00:06:19 Pale, male and stale boardrooms and the lived experience gap 👔🚫🧠
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