Bluewashing, greenwashing, American Eagle, Sydney Sweeney: sustainability expert John Pabon explains what happens when a company loudly says it supports a social cause while its actions say something else. Using the American Eagle ad controversy, he defines bluewashing as the social-issue cousin of greenwashing and shows how to spot the gap between what a brand says on screen and what it backs behind the scenes. Full conversation in Episode 341, "The Truth About Greenwashing and Corporate Lies with John Pabon." Watch the full episode now.
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